For the « Geek mais chic » Exhibition at Le Bon Marché, the Mazarine Agency and The Island asked us to transform the new signature handbag model of the Maison Delvaux into an interactive and unconventional swing experience.
We used custom-made electronic sensors inside an XXL bag and real-time 3D to offer a fun and realistic journey through 4 magical places illustrating the universes of the famous Belgian luxury leather goods maker.
Because of the success of the experience at Le Bon Marché, the Maison Delvaux decided to install it again for a month in the flagship of the brand in Brussels.
