At the occasion of the release of the new Kuga cars, Ford asked us to illustrate the baseline of the campaign : « which Kuga are You ? » by 3 mindblowing VR experience the main attribute of each model of the new collection.
In the middle of the parisian station of Gare de Lyon, the passers-by were asked to answer a few questions to see which Kuga was made for them.
According to their answer, they were invited to experiment one of the 3 VR experiences :
‣ A mind-blowing parachute jump for the most intrepids
‣ An impressive ski downhill for other kind of thrill seekers
‣ A delightful air balloon fly for the peaceful ones
ClientFord / Groupe MYear2017TechnologyVirtual Reality
