For the launch of their new range of products, « le Bâtonnet Parfait », Haagen Dazs wanted to make a strong impression on their audience by offering them an exclusive and immersive experience.
Therefore, we designed, with Extreme agency, one of the first Oculus Rift experience in France.
We created an amazing environment full of ice cream, chocolate and other sweet delights to immerse the user in a virtual sensory trip in the very heart of the product.
