For the launch of the REACT, a new collection of trainers, Nike and Auditoire came to us to think of an interactive installation that was at the same time fun and showcasing the various attribute of these ultra high-tech new shoes.
To meet this goal, we decided to create 4 different games starring the new Nike REACT to illustrate its 4 main strengths : Lightweight, Longlasting, Soft and Responsive.
These games were proposed for two weeks on 4 huge Touch-screens inside Saint-Lazare Station in Paris.
