This interactive installation is a dancing game crafted especially for Sephora to create traffic in stores and to increase the consumer experience in malls.
It was installed in the shop windows of 8 Sephora around France.
The principle was simple : People had to place themselves in front of the big screen, they were first shown a choreography that they had to follow with the good timing and the most precise moves. Thanks to a body tracking system, we were able to see how accurate the consumers’ dances were and attribute them points.
The best players were then send into the shop to get a special reward.
