This interactive installation is a game crafted especially for Sephora to advertise their products and to create traffic in stores. It was installed in the shop windows of 5 Sephora around France. The goal of the game was to collect Sephora products by moving a virtual pouch along the screen. The virtual pouch followed the users hand thanks to a body tracking system.
The best players were then asked to go inside to recover their reward : the pouch they were playing with few seconds ago.
